Diamond Affaire Jewelry Brand: Where Everyday Elegance Meets Ethical Craft
🧾 Outline
H1: Introduction to Diamond Affaire
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H2: A Sparkle Born from Passion
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H2: What Sets Diamond Affaire Apart?
H1: The Story Behind the Brand
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H2: Founders and Their Vision
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H3: Bharat Gupta – The Maker
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H3: Prachi Gupta – The Curator
H1: Ethically Sourced Diamonds
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H2: Why Ethical Sourcing Matters
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H2: Transparency and Certification
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H3: Natural vs Lab-Grown Diamonds
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H3: Partnering with GIA, IGI & More
H1: Craftsmanship & Design Philosophy
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H2: Handcrafted with Precision
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H2: Inspirations from Modern Life and Heritage
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H3: Minimalism, Glamour, and Custom Touches
H1: Product Categories
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H2: Everyday Essentials
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H2: Occasion-Wear Luxe
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H2: Personalized Jewelry
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H2: Jewelry for Kids
H1: Global Reach & Online Presence
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H2: Selling Across Borders
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H2: Etsy, Catawiki, Walmart, 1st Dibs
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H2: Website Experience & Shopify Integration
H1: The Indian-American Fusion
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H2: Designed in India, Loved in the U.S.
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H2: Local Expertise with Global Aesthetic
H1: Diamond Affaire’s Commitment to Sustainability
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H2: Materials That Matter
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H2: Slow Fashion Jewelry
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H3: Packaging and Shipping Practices
H1: Client Experience and Custom Orders
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H2: Personal Consultations
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H2: Bespoke Jewelry Projects
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H3: Layaway and Installments
H1: Social Media & Community Engagement
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H2: Instagram Highlights
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H2: Collaborations and Influencer Features
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H2: Giving Back and Empowering Women
H1: Seasonal Campaigns & Signature Drops
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H2: Valentine’s Day, Raksha Bandhan, Mother’s Day Specials
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H2: Bestselling Pieces & Trends
H1: Challenges and Triumphs
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H2: Scaling as a Small Business
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H2: Building Trust in Global Markets
H1: Customer Testimonials
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H2: Real Reviews, Real Sparkle
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H3: Stories of Gifting, Self-Love, and Milestones
H1: What’s Next for Diamond Affaire
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H2: Expansion Plans
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H2: Upcoming Collections and Ideas
H1: Conclusion
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H2: Why Diamond Affaire Isn’t Just Jewelry—It’s a Statement
H1: FAQs
💎 Introduction to Diamond Affaire
Diamond Affaire isn’t your typical fine jewelry brand. It’s that rare intersection of luxury and accessibility, where craftsmanship meets compassion, and every piece comes with a story. Born from a dream and built with grit, this brand represents more than just diamonds—it’s about identity, values, and expression.
💡 A Sparkle Born from Passion
Diamond Affaire was launched with one big idea: to make fine diamond jewelry available to everyone, not just a select few. That’s why each creation is ethically made, beautifully designed, and fairly priced—without cutting corners on quality or style.
🌟 What Sets Diamond Affaire Apart?
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100% Natural Diamonds
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Ethical sourcing with full certification
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Affordable pricing through direct-to-customer model
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Bespoke design services
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Strong roots in both India and the U.S.
👩💼 The Story Behind the Brand
Bharat Gupta – The Maker
With a background from GIA Carlsbad and IDI Surat, Bharat’s journey began with tools in hand and a vision in mind—to create world-class jewelry that’s accessible and real.
Prachi Gupta – The Curator
A fashion lover turned jewelry designer, Prachi brings an eye for detail, storytelling, and style. Her role? Turning stones into statements.
Together, they bring heart, hustle, and heritage to every creation.
🔍 Ethically Sourced Diamonds
Why Ethical Sourcing Matters
Consumers today care about where their diamonds come from—and rightly so. Diamond Affaire sources only conflict-free diamonds through ethical channels.
Transparency and Certification
All jewelry comes with third-party certification, whether it’s IGI, GIA, or SGL. This builds trust—and proves every piece is what it claims to be.
Natural vs Lab-Grown
While Diamond Affaire specializes in natural diamonds, they also offer GIA-certified lab-grown center stones on request—giving you more ethical, sustainable options.
🎨 Craftsmanship & Design Philosophy
Each piece is handcrafted in India by skilled artisans—no mass production, no shortcuts. From clean minimal rings to bold, cocktail-style pendants, Diamond Affaire blends modern design with classic charm.
Think: everyday pieces that turn heads, occasion pieces that start conversations.
💍 Product Categories
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Everyday Essentials: Light rings, solitaire studs, dainty chains
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Occasion-Wear Luxe: Statement necklaces, halo rings, cocktail earrings
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Personalized Jewelry: Name necklaces, initials, zodiac-inspired pieces
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Kids’ Jewelry: Nazariya bracelets, tiny diamond earrings, giftable sets
🌐 Global Reach & Online Presence
Diamond Affaire has customers across the U.S., U.K., and Europe. They sell through:
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Etsy
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eBay
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Catawiki Auctions
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Walmart Marketplace
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Their own website
From packaging to shipping, every part of the experience is optimized for international buyers.
🌏 The Indian-American Fusion
The designs are conceptualized with an international audience in mind but handcrafted in India—blending local mastery with global appeal. It’s heritage meeting high fashion.
🌱 Commitment to Sustainability
Diamond Affaire doesn’t just talk about sustainability—it lives it.
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No overproduction
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Durable, long-lasting designs
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Recyclable packaging
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Partnering with ethical suppliers only
🤝 Client Experience and Custom Orders
Need something unique? Diamond Affaire offers:
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One-on-one consultations
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Design sketches and CAD
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Flexible layaway plans
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WhatsApp/email support
They bring your dream piece to life—without breaking the bank.
📱 Social Media & Community Engagement
The brand thrives on Instagram. Through behind-the-scenes content, customer stories, and limited-edition drops, they keep their audience engaged and growing.
They also run campus ambassador programs and work with influencers who resonate with their ethos.
🎁 Seasonal Campaigns & Signature Drops
Special campaigns include:
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Raksha Bandhan: Diamond Nazariya bracelets for kids
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Valentine’s Day: Personalized heart jewelry
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Mother’s Day: Elegant diamond sets
These launches are limited, often sell out, and are built around stories—not just sales.
💼 Challenges and Triumphs
Growing a fine jewelry brand with international clientele isn’t easy. From export duties to payment delays and logistics nightmares—Diamond Affaire has faced it all.
But their commitment to integrity and quality has earned them loyal customers and glowing reviews.
📣 Customer Testimonials
From “the best gift ever” to “exactly like the pictures”—the reviews speak volumes.
“The necklace I bought from Diamond Affaire was perfect. The packaging, the detailing, the sparkle—everything was just right.”
– Verified Etsy Customer
🚀 What’s Next for Diamond Affaire?
The brand is now eyeing:
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An exclusive Luxe Collection
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Collaborations with global artists
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Expanded retail in the UAE & Canada
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More affordable lab-grown diamond options
📝 Conclusion
Diamond Affaire isn’t just a jewelry brand—it’s a movement. A belief that everyone deserves access to fine, ethical jewelry that reflects who they are. Whether you’re buying your first diamond ring or looking to design something unforgettable—this is the place to begin.
❓FAQs
Q1: Is Diamond Affaire jewelry certified?
Yes, all pieces come with IGI, GIA, or SGL certification depending on the product.
Q2: Can I order a fully customized piece?
Absolutely. They offer CAD designs, WhatsApp support, and design previews for custom orders.
Q3: Do they ship internationally?
Yes, they offer global shipping, including to the U.S., U.K., Europe, and the UAE.
Q4: Are the diamonds natural or lab-grown?
Their core collection uses natural diamonds. Lab-grown diamonds are available upon request.
Q5: What makes Diamond Affaire different?
Ethical sourcing, handmade quality, fair pricing, and a commitment to customer satisfaction.
